top of page
Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.
Marie Horodecki Aymes
3 min read
When It Comes to Climate Change, Don't Confuse Beliefs with Facts: The Business Cost of Reality Denial
despite these clear market signals, some corporate leaders and policymakers—particularly in the U.S. (Lets say Donald Trump and his friends)
9 views1 comment
Marie Horodecki Aymes
4 min read
Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -
The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a
16 views1 comment
Marie Horodecki Aymes
3 min read
Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management
EPR : Sustaining Positive Impact and Moving Forward Together
21 views0 comments
Marie Horodecki Aymes
2 min read
Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
25 views0 comments
Marie Horodecki Aymes
3 min read
Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
42 views2 comments
Marie Horodecki Aymes
2 min read
The Journey of Innovation and Learning in Sustainable Packaging: A Reflection
impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.
21 views1 comment
Marie Horodecki Aymes
2 min read
Greenwashing in Canada - Understanding Bill C-59 and What It Means for Your Business
Bill C-59 introduces significant changes to the Competition Act, specifically targeting greenwashing practices.
42 views0 comments
bottom of page