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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Extended Producer Responsibility (EPR) Reform in Québec
Quebec's curbsicle recycling system reform has sent costs soaring, with producer contributions reaching $483M in 2026, nearly four times the gap projected for 2030. This MHA Insights analysis traces the structural drivers behind the increase, from the "everything in the bin" policy shift to deposit return diversion, sorting center obsolescence, and a thirty-year infrastructure catch-up, separating cyclical amplifiers from design choices in Quebec's EPR regime.
Marie Horodecki Aymes
5 min read


Deposit and Collection in Québec: Turning Crisis into an Environmental and Economic Opportunity with Reusable Containers
he current two-organisation model is an outdated approach, ill-suited to the demands of a true circular economy. The current situation presents a unique opportunity to redesign the system and position Québec as a global leader in sustainable packaging management, balancing economic pragmatism with environmental responsibility.
Marie Horodecki Aymes
4 min read


Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management
EPR : Sustaining Positive Impact and Moving Forward Together
Marie Horodecki Aymes
3 min read


Holiday Season Magic Unwrapped: The PC® Insiders Report™ Brings Festive Cheer
The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian
Marie Horodecki Aymes
2 min read


Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes
2 min read


The Journey of Innovation and Learning in Sustainable Packaging: A Reflection
impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.
Marie Horodecki Aymes
2 min read
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