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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Marie Horodecki Aymes
4 min read
ESG 2025 Trends - The ESG Reckoning: Five Forces That Will Reshape Business in 2025
In 2025, the companies that integrate prevention, resilience, and reparation into a holistic ESG strategy will lead. The rest will scramble
4 views0 comments


Marie Horodecki Aymes
3 min read
When It Comes to Climate Change, Don't Confuse Beliefs with Facts: The Business Cost of Reality Denial
despite these clear market signals, some corporate leaders and policymakers—particularly in the U.S. (Lets say Donald Trump and his friends)
9 views1 comment


Marie Horodecki Aymes
4 min read
Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -
The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a
16 views1 comment

Marie Horodecki Aymes
3 min read
Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management
EPR : Sustaining Positive Impact and Moving Forward Together
21 views0 comments


Marie Horodecki Aymes
3 min read
Can AI Truly Illuminate Modern Slavery in Supply Chains? A Look at Emerging Technology in Ethical Sourcing
Forced labor persists in multiple industries, affecting an estimated 30 million individuals worldwide. AI presents a potential breakthrough
33 views1 comment


Marie Horodecki Aymes
1 min read
Dance of impact - Double Materiality
Double Materiality: It's Not a Solo Act!
Confused? Watch my new video where I break down Double Materiality using a dance analogy
7 views1 comment

Marie Horodecki Aymes
2 min read
The Ripple Effect: How Companies Impact and Are Impacted By the World - Understanding Double Materiality
Double materiality extends beyond traditional financial materiality, encompassing the internal and external impact on and of the company.
14 views1 comment


Marie Horodecki Aymes
2 min read
Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
25 views0 comments


Marie Horodecki Aymes
2 min read
Redefining Waste: The Unseen Revolution in Everyday Products
Imagine a world where everyday waste transforms into a resource for good. This vision is rapidly becoming a reality, thanks to the...
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Marie Horodecki Aymes
3 min read
Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
42 views2 comments
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