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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Using AI professionally: At Work, Artificial Intelligence Requires a New Discipline of Judgment
AI without judgment creates an illusion of diligence. Discover how using AI professionally means directing it, not delegating to it, and why it matters now.
Marie Horodecki Aymes
8 min read


What AI-Led Execution Actually Changes for Solo Professionals
On Saturday morning, I opened a session with my AI to build a website.
I had a creative brief, a site structure, a brand framework, and a very clear idea of what I wanted it to become. What I did not have was any technical ability to build it myself.
So I gave instructions. I approved the sitemap. I rewrote sections of copy, corrected visual elements, and reviewed the email flows. By Monday morning, the site was live.
Marie Horodecki Aymes
6 min read


Governing AI: Why Boards Need to Use It to Understand It
AI governance requires more than risk awareness. An analysis of why boards need hands-on AI experience to ask the right questions.
Marie Horodecki Aymes
4 min read


Embracing AI: A Journey Through Its Realities and Misconceptions
I love AI.
I really do.
I use it. I test it. I break it. I integrate it into my work. I genuinely believe it can make us faster, sharper, and occasionally less tired.
Which is why watching how we talk about AI right now is… deeply confusing.
Because apparently, according to LinkedIn, the main way to use AI is to scroll endlessly through lists.
“30 AI tools you MUST know.”
“10 tools that will change your life.”
“An AI for slides. An AI for writing. An AI for codin
Marie Horodecki Aymes
3 min read


ChatGPT-5: Fewer Hallucinations, More Limitations? What I learned following OpenAI’s annoncement
OpenAI is rolling out GPT-5 to paying ChatGPT users (Plus, Pro, and Team plans).The message is clear: GPT-5 is smarter, more reliable, and most importantly... makes fewer mistakes.
That’s reassuring, especially for people dealing with technical or sensitive content.
But there’s a catch
This new model comes with some important changes in how users can interact with it.
Marie Horodecki Aymes
3 min read


Art and AI controversies - Ai-Da: The Illusion of Autonomous Art
The record-breaking sale of AI God: Portrait of Alan Turing by Ai-Da Robot, for $1.12 million at Sotheby’s
Marie Horodecki Aymes
3 min read


Can AI Truly Illuminate Modern Slavery in Supply Chains? A Look at Emerging Technology in Ethical Sourcing
Forced labor persists in multiple industries, affecting an estimated 30 million individuals worldwide. AI presents a potential breakthrough
Marie Horodecki Aymes
3 min read


Can Generative AI be your ultimate creative partner?
In this video, discover how generative AI can revolutionize your approach to brainstorming, problem-solving, and innovation. By engaging...
Marie Horodecki Aymes
1 min read


AI in Marketing: Dream vs. Reality
Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.
Marie Horodecki Aymes
4 min read


LowCode-NoCode IRL : AI Avatar
n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
Marie Horodecki Aymes
1 min read


Unveiling the Future: The Role of Generative AI in Transforming Marketing
This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin
Marie Horodecki Aymes
4 min read
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