MHA Insights
CONSULTING FIRM - MONTRÉAL
ABOUT
We turn AI and ESG priorities
into decisions, operating practices and working tools.
MHA Insights helps leaders and teams understand what needs to change, build the right response and put it to work.
Every engagement is led by Marie Horodecki-Aymes, Adm.A., drawing on more than 30 years of experience in strategy and implementation.
Marie Horodecki-Aymes
Founder and CEO · Adm.A.
AT A GLANCE
THE FIRM
MHA Insights combines advisory, training and implementation.
Our core practice is the strategic adoption of artificial intelligence in business. We train leaders and teams, redesign operations, build fit-for-purpose tools and establish governance that reflects actual uses and risks.
This practice grew from MHA Insights' own operating model, built around a system of AI agents, and from practical needs raised by clients.
Our role is to turn these complex issues into decisions, tools and operating methods that people can use.
AI and ESG require the same discipline. Both cut across business functions and involve value, risk, data, accountability and changes in working practices.
Leadership experience grounded in operations.
For more than 30 years, Marie's work has followed a consistent thread: understand an organization, determine what needs to change and organize delivery.
She held senior roles with Intermarché, Système U and METRO in Italy, Belgium, France and Canada. Her responsibilities covered strategy, marketing, products, packaging, sustainability and projects involving multiple parts of the business.
This experience gives her a practical understanding of what happens when a recommendation meets budgets, systems, responsibilities, deadlines and established working habits.
Marie now brings the same discipline to AI. She uses the technology within her own firm, designs agents, structures processes, checks their outputs and defines the rules required for professional use.
Her ESG background adds direct experience of regulation, governance, data, supply chains and organizational accountability.
Marie holds the Adm.A. designation in Quebec. Her recent studies include Wharton's AI For Business program and Vanderbilt's Agentic AI and AI Agents for Leaders (2025).
OUR FIELDS
Two fields, one standard of work.
Putting AI to work in your organization
We help organizations identify where AI can create genuine value and put those uses into practice. Engagements may include training, use-case selection, process redesign, agent and tool development, policies, governance and team adoption. The aim is to improve the work while protecting data, decision quality and human accountability.
Turning ESG requirements into workable decisions
MHA Insights supports organizations with ESG strategy, extended producer responsibility, packaging ecodesign, circular economy and responsible marketing. We help teams understand requirements, organize data, set priorities, reduce risk and establish practices they can maintain. This work is grounded in direct experience of retail, consumer products, brands and regulatory constraints.
THE METHOD
How we work.
HOW WE OPERATE
Direct access to the person leading the engagement.
Marie remains directly involved in the assessment, design and implementation of every MHA Insights engagement.
When additional expertise is required, MHA Insights brings in selected specialists in technology, law, data, design, sustainability or communications. The client retains one clear point of accountability.
LET'S TALK
What problem do you need to solve?
You may need to structure an AI use case, revise an operation, establish a policy, train a team or turn an ESG requirement into a practical course of action. An initial conversation will help clarify what needs to change, what can change and how to proceed.