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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



ChatGPT-5: Fewer Hallucinations, More Limitations? What I learned following OpenAI’s annoncement
OpenAI is rolling out GPT-5 to paying ChatGPT users (Plus, Pro, and Team plans).The message is clear: GPT-5 is smarter, more reliable, and most importantly... makes fewer mistakes.
That’s reassuring, especially for people dealing with technical or sensitive content.
But there’s a catch
This new model comes with some important changes in how users can interact with it.
Marie Horodecki Aymes
3 min read
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Deposit and Collection in Québec: Turning Crisis into an Environmental and Economic Opportunity with Reusable Containers
he current two-organisation model is an outdated approach, ill-suited to the demands of a true circular economy. The current situation presents a unique opportunity to redesign the system and position Québec as a global leader in sustainable packaging management, balancing economic pragmatism with environmental responsibility.
Marie Horodecki Aymes
4 min read
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The End of the Hudson’s Bay Company: Chronicle of a Fallen Canadian Monument
Being an institution, a symbol, or a historic brand guarantees nothing. The fall of Hudson’s Bay reminds us that only the marriage of loyalty to one’s identity and the capacity for adaptation can withstand the test of time.
Every company — whether young or venerable, Canadian or global — faces the same imperatives...
Marie Horodecki Aymes
5 min read
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