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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



One year ago, I made a choice.
LinkedIn reminded me this morning that it's been exactly one year since I stepped into entrepreneurship. A whole year. And honestly? It...
Marie Horodecki Aymes
2 min read
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Mastering Quebec's Packaging Ecosystem: Keys to Success Beyond the packaging
A few years ago in France, I thought I was launching a small revolution in packaging. A lighter, recyclable PET milk bottle, stripped of...
Marie Horodecki Aymes
3 min read
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ChatGPT-5: Fewer Hallucinations, More Limitations? What I learned following OpenAI’s annoncement
OpenAI is rolling out GPT-5 to paying ChatGPT users (Plus, Pro, and Team plans).The message is clear: GPT-5 is smarter, more reliable, and most importantly... makes fewer mistakes.
That’s reassuring, especially for people dealing with technical or sensitive content.
But there’s a catch
This new model comes with some important changes in how users can interact with it.
Marie Horodecki Aymes
3 min read
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