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Our articles explore the latest trends in AI, sustainability, and ethical marketing.



The End of the Hudson’s Bay Company: Chronicle of a Fallen Canadian Monument
Being an institution, a symbol, or a historic brand guarantees nothing. The fall of Hudson’s Bay reminds us that only the marriage of loyalty to one’s identity and the capacity for adaptation can withstand the test of time.
Every company — whether young or venerable, Canadian or global — faces the same imperatives...
Marie Horodecki Aymes
5 min read
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Who Stole the holidays? The 2024 UK Food Retailer Christmas Ads in All Their Glittering Glory
grab your mulled wine and let’s dive in UK Xmas ads—because nothing says Christmas like crying over a turkey or laughing at a carrot.
Marie Horodecki Aymes
4 min read
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Can AI Truly Illuminate Modern Slavery in Supply Chains? A Look at Emerging Technology in Ethical Sourcing
Forced labor persists in multiple industries, affecting an estimated 30 million individuals worldwide. AI presents a potential breakthrough
Marie Horodecki Aymes
3 min read
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Holiday Season Magic Unwrapped: The PC® Insiders Report™ Brings Festive Cheer
The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian
Marie Horodecki Aymes
2 min read
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Royalmount: Where Luxury Meets Innovation, but Is It Bold Enough?
Recently, I had the chance to visit Royalmount in Montreal with my colleague and retail expert Stephanie Bleau. As my husband often says,...
Marie Horodecki Aymes
4 min read
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Retail Strategy: Loblaw's No Name stores are hitting the discount grocery scene with big ambitions. Let’s dig into it!
Explore the new Loblaw No Name concept store and how it stacks up against hard discounters like Aldi and Lidl.
Marie Horodecki Aymes
0 min read
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Global and Canadian Retail Trends in 2024: What They Mean for Consumers and Retailers
As we approach the end of 2024, the global retail landscape is marked by evolving consumer behaviors, technological advancements, and ...
Marie Horodecki Aymes
4 min read
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