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Marie Horodecki Aymes

Marie Horodecki Aymes

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Join date: Aug 15, 2024

Posts (41)

Feb 27, 20265 min
Extended Producer Responsibility (EPR) Reform in Québec
Quebec's curbsicle recycling system reform has sent costs soaring, with producer contributions reaching $483M in 2026, nearly four times the gap projected for 2030. This MHA Insights analysis traces the structural drivers behind the increase, from the "everything in the bin" policy shift to deposit return diversion, sorting center obsolescence, and a thirty-year infrastructure catch-up, separating cyclical amplifiers from design choices in Quebec's EPR regime.

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Feb 2, 20262 min
I Love AI. I Just Hate What We’re Not Doing With It.
I love AI. I really do. I use it. I test it. I break it. I integrate it into my work. I genuinely believe it can make us faster, sharper, and occasionally less tired. Which is why watching how we talk about AI right now is… deeply confusing. Because apparently, according to LinkedIn, the main way to use AI is to scroll endlessly through lists. “30 AI tools you MUST know.” “10 tools that will change your life.” “An AI for slides. An AI for writing. An AI for coding. An AI for ...

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Dec 5, 20257 min
The Brits Did It Again: 2025's Christmas Ads Are Emotional Bunkers Disguised as Retail
The British food retailers have done their annual thing where they collectively decide that November is the time to weaponize your feelings and call it "festive marketing." And look, we're not complaining. We're never complaining. Because this is the one time of year when watching advertisements becomes a legitimate cultural event, and frankly, that says everything you need to know about Britain.

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