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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Marie Horodecki Aymes
4 min read
ESG 2025 Trends - The ESG Reckoning: Five Forces That Will Reshape Business in 2025
In 2025, the companies that integrate prevention, resilience, and reparation into a holistic ESG strategy will lead. The rest will scramble
4 views0 comments


Marie Horodecki Aymes
3 min read
When It Comes to Climate Change, Don't Confuse Beliefs with Facts: The Business Cost of Reality Denial
despite these clear market signals, some corporate leaders and policymakers—particularly in the U.S. (Lets say Donald Trump and his friends)
9 views1 comment


Marie Horodecki Aymes
4 min read
Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -
The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a
16 views1 comment

Marie Horodecki Aymes
3 min read
Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management
EPR : Sustaining Positive Impact and Moving Forward Together
21 views0 comments


Marie Horodecki Aymes
3 min read
Can AI Truly Illuminate Modern Slavery in Supply Chains? A Look at Emerging Technology in Ethical Sourcing
Forced labor persists in multiple industries, affecting an estimated 30 million individuals worldwide. AI presents a potential breakthrough
33 views1 comment

Marie Horodecki Aymes
2 min read
Holiday Season Magic Unwrapped: The PC® Insiders Report™ Brings Festive Cheer
The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian
16 views0 comments

Marie Horodecki Aymes
1 min read
Can Generative AI be your ultimate creative partner?
In this video, discover how generative AI can revolutionize your approach to brainstorming, problem-solving, and innovation. By engaging...
15 views1 comment


Marie Horodecki Aymes
4 min read
AI in Marketing: Dream vs. Reality
Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.
22 views2 comments

Marie Horodecki Aymes
4 min read
Royalmount: Where Luxury Meets Innovation, but Is It Bold Enough?
Recently, I had the chance to visit Royalmount in Montreal with my colleague and retail expert Stephanie Bleau. As my husband often says,...
68 views1 comment


Marie Horodecki Aymes
4 min read
Global and Canadian Retail Trends in 2024: What They Mean for Consumers and Retailers
As we approach the end of 2024, the global retail landscape is marked by evolving consumer behaviors, technological advancements, and ...
75 views0 comments


Marie Horodecki Aymes
1 min read
Dance of impact - Double Materiality
Double Materiality: It's Not a Solo Act!
Confused? Watch my new video where I break down Double Materiality using a dance analogy
7 views1 comment

Marie Horodecki Aymes
2 min read
The Ripple Effect: How Companies Impact and Are Impacted By the World - Understanding Double Materiality
Double materiality extends beyond traditional financial materiality, encompassing the internal and external impact on and of the company.
14 views1 comment


Marie Horodecki Aymes
2 min read
Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
25 views0 comments


Marie Horodecki Aymes
1 min read
LowCode-NoCode IRL : AI Avatar
n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
24 views1 comment

Marie Horodecki Aymes
4 min read
Unveiling the Future: The Role of Generative AI in Transforming Marketing
This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin
26 views0 comments

Marie Horodecki Aymes
3 min read
Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
42 views2 comments
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