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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Deposit and Collection in Québec: Turning Crisis into an Environmental and Economic Opportunity with Reusable Containers
he current two-organisation model is an outdated approach, ill-suited to the demands of a true circular economy. The current situation presents a unique opportunity to redesign the system and position Québec as a global leader in sustainable packaging management, balancing economic pragmatism with environmental responsibility.
Marie Horodecki Aymes
4 min read
6 views
0 comments


The End of the Hudson’s Bay Company: Chronicle of a Fallen Canadian Monument
Being an institution, a symbol, or a historic brand guarantees nothing. The fall of Hudson’s Bay reminds us that only the marriage of loyalty to one’s identity and the capacity for adaptation can withstand the test of time.
Every company — whether young or venerable, Canadian or global — faces the same imperatives...
Marie Horodecki Aymes
5 min read
17 views
1 comment


From Greenwashing to Greenhushing: The Environmental Communication Dilemma and Its Impact on Eco-Anxiety
While greenwashing is now widely identified and condemned, an opposite and increasingly common phenomenon is taking shape: greenhushing. It's no longer about pretending to act, but about deliberately hiding real sustainability efforts out of fear of criticism. This silent strategy reflects a growing pressure: fear of backlash, regulatory uncertainty, and deepening political polarization.
Under the Trump administration, the United States has seen a significant rollback of cli
Marie Horodecki Aymes
4 min read
25 views
1 comment


ESG, Deregulation, and the Return of Risk: Why 2025’s Market Chaos—and Trump’s ideology on ESG—Prove We Need Smarter Regulation
he repeal of the LkSG in Germany, the quiet removal of ESG references by major funds, and Trump’s return to power with a full-on assault on regulation— 2025 is systematically dismantling the safeguards that once stabilized the global economy.
But let’s be clear: Climate, governance, and supply chain regulations are not obstacles to capitalism. They are what make it possible.
Marie Horodecki Aymes
2 min read
9 views
1 comment


The Green Transition at a Crossroads: Analysis of the Convertgence Survey on Greater Montreal Businesses
This in-depth analysis highlights the trends, challenges, and opportunities shaping the landscape of Montreal green transition.
Marie Horodecki Aymes
4 min read
9 views
1 comment


SME sustainability strategy: What Canadian SMEs Need to Know for Business Success in 2025
While this article outlines essential steps SMEs can take independently, the CSR and ESG implementation requires specialized expertise
Marie Horodecki Aymes
7 min read
18 views
0 comments


ESG 2025 Trends - The ESG Reckoning: Five Forces That Will Reshape Business in 2025
In 2025, the companies that integrate prevention, resilience, and reparation into a holistic ESG strategy will lead. The rest will scramble
Marie Horodecki Aymes
4 min read
18 views
0 comments


When It Comes to Climate Change, Don't Confuse Beliefs with Facts: The Business Cost of Reality Denial
despite these clear market signals, some corporate leaders and policymakers—particularly in the U.S. (Lets say Donald Trump and his friends)
Marie Horodecki Aymes
3 min read
18 views
1 comment


Navigating Environmental Claims: Key Insights for Businesses Under Canada's Competition Act -
The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a
Marie Horodecki Aymes
4 min read
17 views
1 comment


Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management
EPR : Sustaining Positive Impact and Moving Forward Together
Marie Horodecki Aymes
3 min read
22 views
0 comments


Can AI Truly Illuminate Modern Slavery in Supply Chains? A Look at Emerging Technology in Ethical Sourcing
Forced labor persists in multiple industries, affecting an estimated 30 million individuals worldwide. AI presents a potential breakthrough
Marie Horodecki Aymes
3 min read
40 views
1 comment


Holiday Season Magic Unwrapped: The PC® Insiders Report™ Brings Festive Cheer
The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian
Marie Horodecki Aymes
2 min read
17 views
0 comments


Can Generative AI be your ultimate creative partner?
In this video, discover how generative AI can revolutionize your approach to brainstorming, problem-solving, and innovation. By engaging...
Marie Horodecki Aymes
1 min read
15 views
1 comment


AI in Marketing: Dream vs. Reality
Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.
Marie Horodecki Aymes
4 min read
24 views
2 comments


Royalmount: Where Luxury Meets Innovation, but Is It Bold Enough?
Recently, I had the chance to visit Royalmount in Montreal with my colleague and retail expert Stephanie Bleau. As my husband often says,...
Marie Horodecki Aymes
4 min read
71 views
2 comments


Global and Canadian Retail Trends in 2024: What They Mean for Consumers and Retailers
As we approach the end of 2024, the global retail landscape is marked by evolving consumer behaviors, technological advancements, and ...
Marie Horodecki Aymes
4 min read
108 views
0 comments


Dance of impact - Double Materiality
Double Materiality: It's Not a Solo Act!
Confused? Watch my new video where I break down Double Materiality using a dance analogy
Marie Horodecki Aymes
1 min read
7 views
1 comment


The Ripple Effect: How Companies Impact and Are Impacted By the World - Understanding Double Materiality
Double materiality extends beyond traditional financial materiality, encompassing the internal and external impact on and of the company.
Marie Horodecki Aymes
2 min read
21 views
1 comment


Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes
2 min read
37 views
0 comments


LowCode-NoCode IRL : AI Avatar
n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
Marie Horodecki Aymes
1 min read
24 views
1 comment
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