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Being an institution, a symbol, or a historic brand guarantees nothing. The fall of Hudson’s Bay reminds us that only the marriage of loyalty to one’s identity and the capacity for adaptation can withstand the test of time. Every company — whether young or venerable, Canadian or global — faces the same imperatives...

While greenwashing is now widely identified and condemned, an opposite and increasingly common phenomenon is taking shape: greenhushing. It's no longer about pretending to act, but about deliberately hiding real sustainability efforts out of fear of criticism. This silent strategy reflects a growing pressure: fear of backlash, regulatory uncertainty, and deepening political polarization. Under the Trump administration, the United States has seen a significant rollback of cli

he repeal of the LkSG in Germany, the quiet removal of ESG references by major funds, and Trump’s return to power with a full-on assault on regulation— 2025 is systematically dismantling the safeguards that once stabilized the global economy. But let’s be clear: Climate, governance, and supply chain regulations are not obstacles to capitalism. They are what make it possible.

This in-depth analysis highlights the trends, challenges, and opportunities shaping the landscape of Montreal green transition.

While this article outlines essential steps SMEs can take independently, the CSR and ESG implementation requires specialized expertise

In 2025, the companies that integrate prevention, resilience, and reparation into a holistic ESG strategy will lead. The rest will scramble

despite these clear market signals, some corporate leaders and policymakers—particularly in the U.S. (Lets say Donald Trump and his friends)

The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a

EPR : Sustaining Positive Impact and Moving Forward Together

Forced labor persists in multiple industries, affecting an estimated 30 million individuals worldwide. AI presents a potential breakthrough

The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian

In this video, discover how generative AI can revolutionize your approach to brainstorming, problem-solving, and innovation. By engaging...

Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.

Recently, I had the chance to visit Royalmount in Montreal with my colleague and retail expert Stephanie Bleau. As my husband often says,...

As we approach the end of 2024, the global retail landscape is marked by evolving consumer behaviors, technological advancements, and ...

Double Materiality: It's Not a Solo Act! Confused? Watch my new video where I break down Double Materiality using a dance analogy

Double materiality extends beyond traditional financial materiality, encompassing the internal and external impact on and of the company.

brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental

n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.

This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin