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Being an institution, a symbol, or a historic brand guarantees nothing. The fall of Hudson’s Bay reminds us that only the marriage of loyalty to one’s identity and the capacity for adaptation can withstand the test of time. Every company — whether young or venerable, Canadian or global — faces the same imperatives...

The Competition Bureau's consultation, running from December 23, 2024, to February 28, 202 attention. The Competition Bureau has launched a

grab your mulled wine and let’s dive in UK Xmas ads—because nothing says Christmas like crying over a turkey or laughing at a carrot.

The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian

In this video, discover how generative AI can revolutionize your approach to brainstorming, problem-solving, and innovation. By engaging...

Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.

Recently, I had the chance to visit Royalmount in Montreal with my colleague and retail expert Stephanie Bleau. As my husband often says,...

Explore the new Loblaw No Name concept store and how it stacks up against hard discounters like Aldi and Lidl.

As we approach the end of 2024, the global retail landscape is marked by evolving consumer behaviors, technological advancements, and ...

brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental

n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.

Imagine a world where everyday waste transforms into a resource for good. This vision is rapidly becoming a reality, thanks to the...

This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin

This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.

impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.

Bill C-59 introduces significant changes to the Competition Act, specifically targeting greenwashing practices.