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I love AI. I really do. I use it. I test it. I break it. I integrate it into my work. I genuinely believe it can make us faster, sharper, and occasionally less tired. Which is why watching how we talk about AI right now is… deeply confusing. Because apparently, according to LinkedIn, the main way to use AI is to scroll endlessly through lists. “30 AI tools you MUST know.” “10 tools that will change your life.” “An AI for slides. An AI for writing. An AI for codin

he current two-organisation model is an outdated approach, ill-suited to the demands of a true circular economy. The current situation presents a unique opportunity to redesign the system and position Québec as a global leader in sustainable packaging management, balancing economic pragmatism with environmental responsibility.

Being an institution, a symbol, or a historic brand guarantees nothing. The fall of Hudson’s Bay reminds us that only the marriage of loyalty to one’s identity and the capacity for adaptation can withstand the test of time. Every company — whether young or venerable, Canadian or global — faces the same imperatives...

EPR : Sustaining Positive Impact and Moving Forward Together

The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian

In this video, discover how generative AI can revolutionize your approach to brainstorming, problem-solving, and innovation. By engaging...

Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.

Recently, I had the chance to visit Royalmount in Montreal with my colleague and retail expert Stephanie Bleau. As my husband often says,...

brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental

n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.

Imagine a world where everyday waste transforms into a resource for good. This vision is rapidly becoming a reality, thanks to the...

impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.