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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.


Marie Horodecki Aymes
3 min read
Extended Producer Responsibility (EPR): Essential Programs for Better Waste Management
EPR : Sustaining Positive Impact and Moving Forward Together
21 views0 comments

Marie Horodecki Aymes
2 min read
Holiday Season Magic Unwrapped: The PC® Insiders Report™ Brings Festive Cheer
The arrival of the PC® Insiders Report™ has become a cherished tradition, marking the official start of the holiday season for many Canadian
16 views0 comments

Marie Horodecki Aymes
1 min read
Can Generative AI be your ultimate creative partner?
In this video, discover how generative AI can revolutionize your approach to brainstorming, problem-solving, and innovation. By engaging...
15 views1 comment


Marie Horodecki Aymes
4 min read
AI in Marketing: Dream vs. Reality
Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.
22 views2 comments

Marie Horodecki Aymes
4 min read
Royalmount: Where Luxury Meets Innovation, but Is It Bold Enough?
Recently, I had the chance to visit Royalmount in Montreal with my colleague and retail expert Stephanie Bleau. As my husband often says,...
68 views1 comment


Marie Horodecki Aymes
2 min read
Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
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Marie Horodecki Aymes
1 min read
LowCode-NoCode IRL : AI Avatar
n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
24 views1 comment


Marie Horodecki Aymes
2 min read
Redefining Waste: The Unseen Revolution in Everyday Products
Imagine a world where everyday waste transforms into a resource for good. This vision is rapidly becoming a reality, thanks to the...
14 views0 comments

Marie Horodecki Aymes
2 min read
The Journey of Innovation and Learning in Sustainable Packaging: A Reflection
impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.
21 views1 comment
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