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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



ChatGPT-5: Fewer Hallucinations, More Limitations? What I learned following OpenAI’s annoncement
OpenAI is rolling out GPT-5 to paying ChatGPT users (Plus, Pro, and Team plans).The message is clear: GPT-5 is smarter, more reliable, and most importantly... makes fewer mistakes.
That’s reassuring, especially for people dealing with technical or sensitive content.
But there’s a catch
This new model comes with some important changes in how users can interact with it.
Marie Horodecki Aymes
3 min read
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The Green Transition at a Crossroads: Analysis of the Convertgence Survey on Greater Montreal Businesses
This in-depth analysis highlights the trends, challenges, and opportunities shaping the landscape of Montreal green transition.
Marie Horodecki Aymes
4 min read
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AI in Marketing: Dream vs. Reality
Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.
Marie Horodecki Aymes
4 min read
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Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes
2 min read
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LowCode-NoCode IRL : AI Avatar
n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
Marie Horodecki Aymes
1 min read
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Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
Marie Horodecki Aymes
3 min read
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The Journey of Innovation and Learning in Sustainable Packaging: A Reflection
impactful sustainability requires collaboration beyond just one company. It's not enough to innovate in isolation; partnering is key.
Marie Horodecki Aymes
2 min read
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