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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Governing AI: Why Boards Need to Use It to Understand It
AI governance requires more than risk awareness. An analysis of why boards need hands-on AI experience to ask the right questions.
Marie Horodecki Aymes
4 min read


The Brits Did It Again: 2025's Christmas Ads Are Emotional Bunkers Disguised as Retail
The British food retailers have done their annual thing where they collectively decide that November is the time to weaponize your feelings and call it "festive marketing." And look, we're not complaining. We're never complaining. Because this is the one time of year when watching advertisements becomes a legitimate cultural event, and frankly, that says everything you need to know about Britain.
Marie Horodecki Aymes
7 min read


SME sustainability strategy: What Canadian SMEs Need to Know for Business Success in 2025
While this article outlines essential steps SMEs can take independently, the CSR and ESG implementation requires specialized expertise
Marie Horodecki Aymes
7 min read
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