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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



What AI-Led Execution Actually Changes for Solo Professionals
On Saturday morning, I opened a session with my AI to build a website.
I had a creative brief, a site structure, a brand framework, and a very clear idea of what I wanted it to become. What I did not have was any technical ability to build it myself.
So I gave instructions. I approved the sitemap. I rewrote sections of copy, corrected visual elements, and reviewed the email flows. By Monday morning, the site was live.
Marie Horodecki Aymes
6 min read


Governing AI: Why Boards Need to Use It to Understand It
AI governance requires more than risk awareness. An analysis of why boards need hands-on AI experience to ask the right questions.
Marie Horodecki Aymes
4 min read


ChatGPT-5: Fewer Hallucinations, More Limitations? What I learned following OpenAI’s annoncement
OpenAI is rolling out GPT-5 to paying ChatGPT users (Plus, Pro, and Team plans).The message is clear: GPT-5 is smarter, more reliable, and most importantly... makes fewer mistakes.
That’s reassuring, especially for people dealing with technical or sensitive content.
But there’s a catch
This new model comes with some important changes in how users can interact with it.
Marie Horodecki Aymes
3 min read
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