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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Governing AI: Why Boards Need to Use It to Understand It
AI governance requires more than risk awareness. An analysis of why boards need hands-on AI experience to ask the right questions.
Marie Horodecki Aymes
4 min read


The Green Transition at a Crossroads: Analysis of the Convertgence Survey on Greater Montreal Businesses
This in-depth analysis highlights the trends, challenges, and opportunities shaping the landscape of Montreal green transition.
Marie Horodecki Aymes
4 min read


AI in Marketing: Dream vs. Reality
Before you start dreaming of sipping margaritas while your AI runs your marketing department, let’s bring this back to reality.
Marie Horodecki Aymes
4 min read


Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes
2 min read


Unveiling the Future: The Role of Generative AI in Transforming Marketing
This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin
Marie Horodecki Aymes
4 min read
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