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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



The Knife and the Cook: Adopting AI Without Losing Control
AI is already on desks in SMEs and nonprofits. The real challenge is no longer adopting it, but using it without losing control over data and judgment.
Marie Horodecki Aymes
7 min read


What AI-Led Execution Actually Changes for Solo Professionals
On Saturday morning, I opened a session with my AI to build a website.
I had a creative brief, a site structure, a brand framework, and a very clear idea of what I wanted it to become. What I did not have was any technical ability to build it myself.
So I gave instructions. I approved the sitemap. I rewrote sections of copy, corrected visual elements, and reviewed the email flows. By Monday morning, the site was live.
Marie Horodecki Aymes
6 min read


Governing AI: Why Boards Need to Use It to Understand It
AI governance requires more than risk awareness. An analysis of why boards need hands-on AI experience to ask the right questions.
Marie Horodecki Aymes
4 min read


Unveiling the Future: The Role of Generative AI in Transforming Marketing
This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin
Marie Horodecki Aymes
4 min read
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