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Being an institution, a symbol, or a historic brand guarantees nothing. The fall of Hudson’s Bay reminds us that only the marriage of loyalty to one’s identity and the capacity for adaptation can withstand the test of time. Every company — whether young or venerable, Canadian or global — faces the same imperatives...

grab your mulled wine and let’s dive in UK Xmas ads—because nothing says Christmas like crying over a turkey or laughing at a carrot.

This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.