top of page

Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



The Ripple Effect: How Companies Impact and Are Impacted By the World - Understanding Double Materiality
Double materiality extends beyond traditional financial materiality, encompassing the internal and external impact on and of the company.
Marie Horodecki Aymes
2 min read


Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes
2 min read


LowCode-NoCode IRL : AI Avatar
n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
Marie Horodecki Aymes
1 min read


Unveiling the Future: The Role of Generative AI in Transforming Marketing
This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin
Marie Horodecki Aymes
4 min read


Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
Marie Horodecki Aymes
3 min read
bottom of page
