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Blog
Our articles explore the latest trends in AI, sustainability, and ethical marketing.



Global and Canadian Retail Trends in 2024: What They Mean for Consumers and Retailers
As we approach the end of 2024, the global retail landscape is marked by evolving consumer behaviors, technological advancements, and ...
Marie Horodecki Aymes
4 min read


Dance of impact - Double Materiality
Double Materiality: It's Not a Solo Act!
Confused? Watch my new video where I break down Double Materiality using a dance analogy
Marie Horodecki Aymes
1 min read


The Ripple Effect: How Companies Impact and Are Impacted By the World - Understanding Double Materiality
Double materiality extends beyond traditional financial materiality, encompassing the internal and external impact on and of the company.
Marie Horodecki Aymes
2 min read


Brand Owners' Path to Sustainable Packaging- a McKinsey must-read
brand owners face significant challenges in transitioning to sustainable packaging, an endeavor that is crucial not just for environmental
Marie Horodecki Aymes
2 min read


LowCode-NoCode IRL : AI Avatar
n this video, you’ll see a demonstration of just how far tools like ChatGPT, HeyGen, Eleven Labs, and MidJourney have come.
Marie Horodecki Aymes
1 min read


Unveiling the Future: The Role of Generative AI in Transforming Marketing
This article aims to explore the profound impact and possibilities of generative AI, setting the stage for a future where AI-driven marketin
Marie Horodecki Aymes
4 min read


Navigating the Risks of Greenwashing and Strategic Sustainability Communication in Marketing
This article explores effective ways to avoid greenwashing and communicate genuine sustainability initiatives.
Marie Horodecki Aymes
3 min read
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