White paper · Communicating your commitments without greenwashing

You have eco-designed your packaging, traced your materials, reviewed your sourcing. The effort is real. Now it needs to be communicated, and that is where the risk shifts.
Since Bill C-59 and the Competition Bureau's final guidelines (June 2025), every environmental claim must rest on adequate evidence held before publication. The burden of proof now sits with the company. A vague claim can be found misleading even without intent.
This white paper charts the middle path between overclaiming and staying silent: a clear framework, a practical diagnostic, an evidence file built to your scale, and a writing method, QPPL (What, Why, Proof, Limit).
What's inside
The ethical and legal framework: Bill C-59, oversight bodies, case law
A diagnostic of your communications: the four reception traps and the anti-greenwashing audit grid
Building your evidence: ecolabels, ISO 14021 self-declarations, internal evidence file
The QPPL method, to transform every message
Six key factors and a 30-day roadmap
Who it's for
Owners and communications leads of Quebec agri-food SMEs.
Details
PDF, 22 pages, English, 2025 edition. Instant download. This document is not legal advice.
Additional info sections (Wix accordions, optional)
Section title
Content
Format and delivery
22-page PDF, instant download after checkout.
Go further
Four tools extend this white paper: anti-greenwashing audit grid, QPPL templates by sector, Bill C-59 compliance checklist, responsible communication vocabulary guide. Request them at marie.horodecki.aymes@mhainsights.com.
French version
This guide is also available in French: Communiquer ses engagements sans écoblanchiment.