When sustainability becomes competitive advantage, strategy matters.

For brands ready to align purpose with profit. From strategy to execution.

Let's talk

Explore our services

Services

Four pillars, one goal

ESG & CSR

Transform governance into measurable impact. Strategy that withstands investor scrutiny and builds consumer trust.

EPR & Packaging Eco-Design

Reduce environmental cost and real cost simultaneously. Design for compliance, margin, and customer preference.

Responsible Marketing

Authenticity as foundation. Avoid greenwashing. Communicate real progress with credible data.

Retail Strategy

Navigate METRO, Système U, and modern retail. Shelf placement, category management, pricing that works.

Sustainability challenges can't be managed in silos. MHA Insights works at the intersection of four areas that most firms treat separately.

Results

Numbers speak louder than promises

-30%

Plastic reduction in food packaging through lifecycle assessment and ecodesign, without compromising protection.

Market share points via authentic ESG positioning. Naturalia brand, +15% growth on sustainable product line.

20+

Years of retail and ESG experience (METRO, Système U).

+15%

Recycled materials increase through packaging eco-design and circular economy strategy.

Results achieved at METRO Inc. and Système U, in real contexts, with real constraints. Measure before communicating, prove before displaying.

Our Approach

We combine experience
with practical methodology.

Listen.

Understand your sector constraints, regulatory landscape, competitive position, stakeholder expectations.

Co-Create.

Build strategy collaboratively. Your team learns alongside ours. Ownership transfers to you.

Transfer.

Hand over frameworks, tools, governance documents. You execute with confidence.

ÉcoLeader

Accelerate your sustainability projects

Through the FAQDD ÉcoLeader program, access grants covering up to 70% of your sustainability consulting fees. I guide you through the entire application process.

Marie Horodecki-Aymes

Founder, MHA Insights Inc.

20+ years in brand strategy, packaging design, and sustainability across METRO Inc., Systeme U, Intermarché and the Quebec/Canadian retail ecosystem. Trilingual (FR/EN/IT). Certified in AI governance and ESG reporting. FAQDD EcoLeader. Board member, Art Souterrain. ITEGA member. Published research on greenwashing and greenhushing in food and consumer goods (Acfas).