<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[MHA Insights]]></title><description><![CDATA[At MHA Insights, we cut through the noise with sharp, purpose-driven marketing and sustainability strategies that drive real impact.]]></description><link>https://www.mhainsights.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 14 May 2026 09:26:25 GMT</lastBuildDate><atom:link href="https://www.mhainsights.com/it/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Utiliser l'IA professionnellement impose une nouvelle discipline du jugement]]></title><description><![CDATA[L'IA sans jugement produit une apparence de travail. Utiliser l'IA professionnellement, c'est la diriger, vérifier ses sorties et assumer la version finale.]]></description><link>https://www.mhainsights.com/fr/post/utiliser-ia-professionnellement-travail</link><guid isPermaLink="false">69fdef54f79443cae84856c2</guid><category><![CDATA[Innovation]]></category><category><![CDATA[Esprit critique]]></category><category><![CDATA[Intelligence Artificielle]]></category><pubDate>Fri, 08 May 2026 15:03:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_321c221391d343c994de87c86012b755~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Using AI professionally: At Work, Artificial Intelligence Requires a New Discipline of Judgment]]></title><description><![CDATA[AI without judgment creates an illusion of diligence. Discover how using AI professionally means directing it, not delegating to it, and why it matters now.]]></description><link>https://www.mhainsights.com/post/using-ai-professionally-at-work</link><guid isPermaLink="false">69fd14c94f7ebdc9f6a7c092</guid><category><![CDATA[Thought leadership]]></category><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[Innovation]]></category><pubDate>Fri, 08 May 2026 14:12:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_321c221391d343c994de87c86012b755~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Ce que l'exécution pilotée par l'IA change réellement pour les professionnels indépendants]]></title><description><![CDATA[On Saturday morning, I opened a session with my AI to build a website.

I had a creative brief, a site structure, a brand framework, and a very clear idea of what I wanted it to become. What I did not have was any technical ability to build it myself.

So I gave instructions. I approved the sitemap. I rewrote sections of copy, corrected visual elements, and reviewed the email flows. By Monday morning, the site  was live.]]></description><link>https://www.mhainsights.com/fr/post/ce-que-l-ex%C3%A9cution-pilot%C3%A9e-par-l-ia-change-r%C3%A9ellement-pour-les-professionnels-ind%C3%A9pendants</link><guid isPermaLink="false">69d7f27b21f3974d46784f19</guid><category><![CDATA[Innovation]]></category><category><![CDATA[Esprit critique]]></category><category><![CDATA[Intelligence Artificielle]]></category><pubDate>Thu, 09 Apr 2026 18:56:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_7a0d978bdd64420f8742997b699fdf12~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[What AI-Led Execution Actually Changes for Solo Professionals]]></title><description><![CDATA[On Saturday morning, I opened a session with my AI to build a website.

I had a creative brief, a site structure, a brand framework, and a very clear idea of what I wanted it to become. What I did not have was any technical ability to build it myself.

So I gave instructions. I approved the sitemap. I rewrote sections of copy, corrected visual elements, and reviewed the email flows. By Monday morning, the site  was live.]]></description><link>https://www.mhainsights.com/post/what-ai-led-execution-actually-changes-for-solo-professionals</link><guid isPermaLink="false">69d7db8e0b7119100d0157c3</guid><category><![CDATA[Innovation]]></category><category><![CDATA[Thought leadership]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Thu, 09 Apr 2026 18:28:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_7a0d978bdd64420f8742997b699fdf12~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Gouverner l’IA : pourquoi un conseil d’administration doit la pratiquer pour la comprendre]]></title><description><![CDATA[La gouvernance responsable suppose de comprendre ce que l'IA permet, d'identifier où elle crée de la valeur, de cadrer les usages à risque, d'accompagner les équipes. Elle requiert des boucles de rétroaction qui permettent d'apprendre et d'ajuster au fil du temps.]]></description><link>https://www.mhainsights.com/fr/post/gouverner-l-ia-pourquoi-un-conseil-d-administration-doit-la-pratiquer-pour-la-comprendre</link><guid isPermaLink="false">69c44bc75d51d790aff14463</guid><category><![CDATA[Intelligence Artificielle]]></category><category><![CDATA[ESG]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[Esprit critique]]></category><pubDate>Wed, 25 Mar 2026 21:03:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_abda748c3d70417eb4ae76e19f2082f1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Governing AI: Why Boards Need to Use It to Understand It]]></title><description><![CDATA[AI governance requires more than risk awareness. An analysis of why boards need hands-on AI experience to ask the right questions.]]></description><link>https://www.mhainsights.com/post/governing-ai-why-boards-need-to-use-it-to-understand-it</link><guid isPermaLink="false">69c44796653657f03d5da07d</guid><category><![CDATA[Artificial Intelligence]]></category><category><![CDATA[ESG]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[Thought leadership]]></category><pubDate>Wed, 25 Mar 2026 20:54:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_abda748c3d70417eb4ae76e19f2082f1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Réforme de la collecte sélective]]></title><description><![CDATA[La réforme poursuit des objectifs environnementaux légitimes. Mais sa trajectoire appelle un examen.



La sous-estimation initiale des coûts a miné la prévisibilité budgétaire des entreprises. Des cibles ambitieuses forcent la transformation rapide d’un système qui n’était pas dimensionné pour absorber ces exigences du jour au lendemain. La question n’est pas de revenir à l’ancien modèle. C’est d’ajuster la trajectoire, d’assurer des mécanismes d’accompagnement cohérents...]]></description><link>https://www.mhainsights.com/fr/post/r%C3%A9forme-de-la-collecte-s%C3%A9lective</link><guid isPermaLink="false">69a20c520a8345dd192a9d86</guid><category><![CDATA[ESG]]></category><category><![CDATA[Esprit critique]]></category><category><![CDATA[Règlementations]]></category><category><![CDATA[Responsabilité Sociale d'Entreprise]]></category><category><![CDATA[Emballage]]></category><pubDate>Fri, 27 Feb 2026 21:52:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_f02637eea79f439ab6af1714c0454b00~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Extended Producer Responsibility  (EPR) Reform in Québec]]></title><description><![CDATA[Quebec's curbsicle recycling system reform has sent costs soaring, with producer contributions reaching $483M in 2026, nearly four times the gap projected for 2030. This MHA Insights analysis traces the structural drivers behind the increase, from the "everything in the bin" policy shift to deposit return diversion, sorting center obsolescence, and a thirty-year infrastructure catch-up, separating cyclical amplifiers from design choices in Quebec's EPR regime.]]></description><link>https://www.mhainsights.com/post/quebec-curbside-recycling-system</link><guid isPermaLink="false">69a205983a2716aeb2181333</guid><category><![CDATA[ESG]]></category><category><![CDATA[Thought leadership]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[Regulations]]></category><category><![CDATA[sustainable packaging]]></category><category><![CDATA[Corporate Social Responsibility]]></category><pubDate>Fri, 27 Feb 2026 21:51:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_f02637eea79f439ab6af1714c0454b00~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[L'Intelligence Artificielle : Un Choix Responsable pour les Entreprises]]></title><description><![CDATA[I love AI.

I really do.



I use it. I test it. I break it. I integrate it into my work. I genuinely believe it can make us faster, sharper, and occasionally less tired.



Which is why watching how we talk about AI right now is… deeply confusing.



Because apparently, according to LinkedIn, the main way to use AI is to scroll endlessly through lists.

“30 AI tools you MUST know.”

“10 tools that will change your life.”

“An AI for slides. An AI for writing. An AI for coding. An AI for ...]]></description><link>https://www.mhainsights.com/fr/post/j-aime-l-ia-j-ai-test%C3%A9-puis-j-ai-choisi</link><guid isPermaLink="false">6980eae3133a557bda14aedb</guid><category><![CDATA[Innovation]]></category><category><![CDATA[Esprit critique]]></category><category><![CDATA[Intelligence Artificielle]]></category><pubDate>Mon, 02 Feb 2026 18:38:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_80beab75ea7443d3bd829b852475d243~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Embracing AI: A Journey Through Its Realities and Misconceptions]]></title><description><![CDATA[I love AI.

I really do.



I use it. I test it. I break it. I integrate it into my work. I genuinely believe it can make us faster, sharper, and occasionally less tired.



Which is why watching how we talk about AI right now is… deeply confusing.



Because apparently, according to LinkedIn, the main way to use AI is to scroll endlessly through lists.

“30 AI tools you MUST know.”

“10 tools that will change your life.”

“An AI for slides. An AI for writing. An AI for coding. An AI for ...]]></description><link>https://www.mhainsights.com/post/i-love-ai-i-just-hate-what-we-re-not-doing-with-it</link><guid isPermaLink="false">6980e31c1dce0ff3f1069c2a</guid><category><![CDATA[Thought leadership]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[Artificial Intelligence]]></category><pubDate>Mon, 02 Feb 2026 18:34:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_80beab75ea7443d3bd829b852475d243~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Les Britanniques ont encore gagné Noël (et c'est insupportable)]]></title><description><![CDATA[Chaque année, c'est la même chose. Fin octobre, début novembre, les enseignes alimentaires britanniques dévoilent leurs publicités de Noël et, systématiquement, on se retrouve scotché devant nos écrans à pleurer sur une carotte anthropomorphe ou un géant bienveillant. C'est devenu un rituel, presque un genre à part entière. On attend ces films publicitaires comme on attendrait la sortie d'une série Netflix, on les décortique, on les compare, on vote pour notre préférée. ]]></description><link>https://www.mhainsights.com/fr/post/les-britanniques-ont-encore-gagn%C3%A9-no%C3%ABl-et-c-est-insupportable</link><guid isPermaLink="false">69333a079a45253c1e7bb92a</guid><category><![CDATA[Commerce]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Commerce]]></category><pubDate>Fri, 05 Dec 2025 20:31:13 GMT</pubDate><enclosure url="http://youtu.be/wWeYKBXmCRs?si=tZuB_GR3kHpGgTTl" length="0" type="video"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[The Brits Did It Again: 2025's Christmas Ads Are Emotional Bunkers Disguised as Retail]]></title><description><![CDATA[The British food retailers have done their annual thing where they collectively decide that November is the time to weaponize your feelings and call it "festive marketing." And look, we're not complaining. We're never complaining. Because this is the one time of year when watching advertisements becomes a legitimate cultural event, and frankly, that says everything you need to know about Britain.]]></description><link>https://www.mhainsights.com/post/the-brits-did-it-again-2025-s-christmas-ads-are-emotional-bunkers-disguised-as-retail</link><guid isPermaLink="false">69332efb138c033374d2fda0</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Retail]]></category><pubDate>Fri, 05 Dec 2025 20:21:58 GMT</pubDate><enclosure url="http://youtu.be/wWeYKBXmCRs?si=tZuB_GR3kHpGgTTl" length="0" type="video"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[AIDS Took Him One Year Before the Cure]]></title><description><![CDATA[



Bérenger September 1970 - March 1995

December 1st comes back each year like a riptide. World AIDS Day. For most people, a reminder. For me, a face.

Bérenger was born in 1970. We grew up as brother and sister. He died in March 1995, at twenty-four, in a world where treatments were still only promises. The disease took him before AZT for everyone, before stabilized dual therapies, before the triple therapy that would change the course of lives.]]></description><link>https://www.mhainsights.com/post/aids-took-him-one-year-before-the-cure</link><guid isPermaLink="false">692f5561f769f847ed645009</guid><category><![CDATA[Thought leadership]]></category><pubDate>Tue, 02 Dec 2025 21:47:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_281d930e36af404d9b092fd7ac235ed5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[La lettre est arrivée une semaine après sa mort]]></title><description><![CDATA[



Bérenger September 1970 - March 1995

December 1st comes back each year like a riptide. World AIDS Day. For most people, a reminder. For me, a face.

Bérenger was born in 1970. We grew up as brother and sister. He died in March 1995, at twenty-four, in a world where treatments were still only promises. The disease took him before AZT for everyone, before stabilized dual therapies, before the triple therapy that would change the course of lives.]]></description><link>https://www.mhainsights.com/fr/post/la-lettre-est-arriv%C3%A9e-une-semaine-apr%C3%A8s-sa-mort</link><guid isPermaLink="false">692f5c98494f405b22ee66a6</guid><category><![CDATA[Esprit critique]]></category><pubDate>Tue, 02 Dec 2025 21:46:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_281d930e36af404d9b092fd7ac235ed5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Les coulisses : transformer l'expertise REP en outil accessible]]></title><description><![CDATA[Coulisses de création de formations REP pour PME bioalimentaires : outils pratiques issus de METRO et ÉEQ, sans jargon. Écoconception et conformité accessibles.]]></description><link>https://www.mhainsights.com/fr/post/les-coulisses-transformer-l-expertise-en-outil-accessible</link><guid isPermaLink="false">68ed635e862f4431b1b97bbb</guid><category><![CDATA[ESG]]></category><category><![CDATA[Règlementations]]></category><category><![CDATA[Responsabilité Sociale d'Entreprise]]></category><category><![CDATA[Emballage]]></category><category><![CDATA[Marketing]]></category><pubDate>Mon, 13 Oct 2025 21:10:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_40d70405fcb54d0e91051db9ccce658a~mv2.jpg/v1/fit/w_1000,h_790,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Il y a un an, j'ai fait un choix.]]></title><description><![CDATA[LinkedIn me rappelle ce matin que cela fait exactement un an que j'ai plongé dans l'entrepreneuriat. Une année entière. Et honnêtement ?...]]></description><link>https://www.mhainsights.com/fr/post/il-y-a-un-an-j-ai-fait-un-choix</link><guid isPermaLink="false">68c4400024e2f3f741b04372</guid><pubDate>Fri, 12 Sep 2025 15:50:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_5c61e6da17a94466bd79dd3eddd43381~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[One year ago, I made a choice.]]></title><description><![CDATA[LinkedIn reminded me this morning that it's been exactly one year since I stepped into entrepreneurship. A whole year. And honestly? It...]]></description><link>https://www.mhainsights.com/post/one-year-ago-i-made-a-choice</link><guid isPermaLink="false">68c42ef438f2385487463290</guid><pubDate>Fri, 12 Sep 2025 14:56:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_5c61e6da17a94466bd79dd3eddd43381~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Mastering Quebec's Packaging Ecosystem: Keys to Success Beyond the packaging]]></title><description><![CDATA[A few years ago in France, I thought I was launching a small revolution in packaging. A lighter, recyclable PET milk bottle, stripped of...]]></description><link>https://www.mhainsights.com/post/mastering-quebec-s-packaging-ecosystem-keys-to-success-beyond-the-packaging</link><guid isPermaLink="false">68b72554fb89a534a9a1b88e</guid><pubDate>Tue, 02 Sep 2025 20:30:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_60b842b8d1ee42b18e9abf7eaefd339e~mv2.png/v1/fit/w_455,h_155,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[Écoemballage Québec : Évitez les Pièges Coûteux de l'Innovation Isolée]]></title><description><![CDATA[Les erreurs d'emballage coûtent cher. En moyenne, une mauvaise décision peut représenter des milliers de dollars en surcoûts REP, sans compter les impacts sur votre image de marque et vos relations avec les distributeurs.]]></description><link>https://www.mhainsights.com/fr/post/ma%C3%AEtriser-l-%C3%A9cosyst%C3%A8me-de-l-emballage-au-qu%C3%A9bec-les-cl%C3%A9s-du-succ%C3%A8s-au-del%C3%A0-de-l-emballage</link><guid isPermaLink="false">68b739b2d7a4fa8602b46bd5</guid><category><![CDATA[Innovation]]></category><category><![CDATA[ESG]]></category><category><![CDATA[Responsabilité Sociale d'Entreprise]]></category><pubDate>Tue, 02 Sep 2025 20:15:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_60b842b8d1ee42b18e9abf7eaefd339e~mv2.png/v1/fit/w_455,h_155,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item><item><title><![CDATA[ChatGPT-5: Fewer Hallucinations, More Limitations? What I learned following OpenAI’s annoncement ]]></title><description><![CDATA[OpenAI is rolling out GPT-5 to paying ChatGPT users (Plus, Pro, and Team plans).The message is clear: GPT-5 is smarter, more reliable, and most importantly... makes fewer mistakes.
That’s reassuring, especially for people dealing with technical or sensitive content.
But there’s a catch
This new model comes with some important changes in how users can interact with it.]]></description><link>https://www.mhainsights.com/post/chatgpt-5-fewer-hallucinations-more-limitations-what-i-learned-following-openai-s-annoncement</link><guid isPermaLink="false">689611155db657d9112c6778</guid><category><![CDATA[Artificial Intelligence]]></category><pubDate>Fri, 08 Aug 2025 17:02:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/9e6c45_aef5fe3303c143b59b68596dc2cd5bfc~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Marie Horodecki Aymes</dc:creator></item></channel></rss>